From TikTok to Business Partners: A Grandma’s Guide to Friendship, Faith & Building a Legacy

From Strangers to Soul-Friends

If you’d told me a year ago that I’d be working side-by-side with people I met on TikTok—building websites, learning automation, and launching a new business—I would’ve raised my eyebrows and laughed you off my front porch!

But here we are.

What started as comments and messages turned into something real, heartfelt, and holy. When Kristof (Nevada), Nicole (New Jersey), and Carly (Mississippi) told me they were flying to Memphis to meet me, I thought they were joking. But they did it. They booked an Airbnb, and I drove just an hour to spend the day with them. Katie, a core part of our team, couldn’t make it this time—but her presence is felt in everything we do. Our Backgrounds Are Different—But Our Mission Is the Same

Let me introduce you to the incredible people behind our new business:

• Kristof: A former VA employee turned entrepreneur. Now retired, he runs his own website hosting platform through Build-A-Brand Worldwide.

• Katie: A former schoolteacher who now handles all things automation so she can be home with her kids. Her systems are magic.

• Nicole: A mom with a long history in dental hygiene and more than 15 years in multi-level marketing. She’s a branding and marketing expert who reached the top of her company.

• Carly: A retired hairdresser turned confidence coach who helps women heal, rise, and lead with purpose.

• Me: A grandma and lifelong worker in engineering and HR. I bring old-school business values—customer service, integrity, and transparency—to everything I do.

  

  Kristof, Carly, Nicole & Char

  

  Katie

What We’re Building Together

We’ve blended our diverse experiences into something truly powerful: a mission to help small businesses grow without tech overwhelm.

Our focus? Strategy, automation, clarity, and care.

✅ We Help You:

• Get clear on what your business is leaking: time, energy, or leads

• Identify the missing tools or broken systems holding you back

• Align your brand visuals with your voice and ideal client

• Create a simple backend that works for you, not the other way around

✅ Our Tools & Solutions Include:

• Custom websites designed to attract and convert

• Automated booking and follow-up systems

• Done-for-you tech setup (you’re not alone!)

• CRM to manage customers and stay organized

• AI assistants that respond to missed calls or chat 24/7

• Custom forms, calendar scheduling, and online payment processing

• Online course setup, visual sales pipelines, and onboarding tools

All in one clean dashboard—easy to manage, even if tech isn’t your thing.

Why It Matters

At 70, I’m embracing technology more than ever. After watching it evolve over four decades, I know the power of automation and how it can transform a business—especially for small, service-based entrepreneurs.

But I also know what tech can’t replace: integrity, follow-up, kindness, and relationship. That’s where I come in. I believe in combining automation with good old-fashioned customer service. Together, they’re unstoppable.

What Is Build-A-Brand Worldwide?

Build-A-Brand Worldwide is our all-in-one platform where we host client websites, sales funnels, automation, and email/text marketing. It’s simple, beautiful, and built by business owners for business owners.

Our goal is to help you:

• Capture leads

• Convert interest into income

• Automate tasks

• Grow with confidence

No tech overwhelm. No burnout. Just tools that work, support you can count on, and a team that really gets it.

You’re Never Too Old (Or Too New) to Begin Again

Who would’ve guessed that I’d find true friends and business partners on TikTok?

Not me.

But thanks to Kristof, Nicole, Carly, and Katie, I’m doing something I never thought possible—thriving in business and loving every minute of it.

And you can too.

Whether you're 27 or 70, just starting or starting over… we’re here to help you build a business (and a legacy) that works for your life.

Want to Learn More?

Let’s connect! Whether you need automation, branding help, a new website, or just someone to walk the tech journey with you—we’ve got your back.

Because no one builds alone.